Ad Standards Clearance Services Check Mark


INSIGHT
Published
Feb 8th '23
Share
Facebook

At the request of industry, Ad Standards Clearance Services has developed a logo that may be affixed to advertising and information materials that have been reviewed by and have received approval from Ad Standards Clearance Services in the categories listed below. Once Ad Standards has determined that submitted materials are in compliance, the submitter will be sent all logo files. The use of the logo does not extend to variations or similar materials not reviewed and approved by Ad Standards.

 

To request the logo, please contact: clearance@adstandards.ca

 

When using this logo in digital communications, please insert it as a clickable link to precleared.ca 

 

Nonprescription Drugs, Natural Health Products & Medical Devices: This advertisement was reviewed and approved by Ad Standards Clearance Services against the regulations and guidelines applicable to health products including the Food and Drugs Act and RegulationsNatural Health Products RegulationsMedical Devices Regulations, and the Guidelines for Consumer Advertising of Health Products.

 

Prescription Drug Advertising (DTCA): This advertisement was reviewed for compliance by Ad Standards Clearance Services against the Food and Drugs Act and Regulations, Health Canada Notice: Product Package Representations in Branded Prescription Drug Reminder Ads Directed to Consumers and the Health Canada Policy: Advertising Campaigns of Branded and Unbranded Messages.

 

Medical Condition/Disease State Information (DTCI): This message was reviewed for compliance by Ad Standards Clearance Services against these Health Canada policies: The Distinction Between Advertising and Other Activities and Advertising Campaigns of Branded and Unbranded Messages.

 

Vaccines: This advertisement was reviewed  for compliance by Ad Standards Clearance Services against the Food and Drugs Act and Regulations, Health Canada’s guidance document Fair Balance in Direct-to-Consumer Advertising of Vaccines and the Guidelines for Consumer Advertising of Health Products.

 

Cosmetics: This advertisement was reviewed and approved by Ad Standards Clearance Services against the Food and Drugs Act and Regulations, and the Guidelines for the Nonprescription and Cosmetic Industry Regarding Non-therapeutic Advertising and Labelling Claims.

 

Food: This advertisement was reviewed and approved by Ad Standards Clearance Services against the Food and Drugs Act and Regulations, the Canadian Food Inspection Agency’s (CFIA) Industry Labelling Tool and other pertinent guidance documents or policies applicable to food and non-alcoholic beverages issued by Health Canada and the CFIA.

 

Alcoholic Beverages: This advertisement was reviewed for compliance by Ad Standards Clearance Services against the CRTC Code for Broadcast Advertising of Alcoholic Beverages and/or the AGCO Liquor Advertising Guidelines: Liquor Sales Licensees and Manufacturers, as applicable.

 

Children’s Advertising: This advertisement was reviewed and approved by Ad Standards’ Children’s Clearance Committee against the Broadcast Code for Advertising to Children.

 

No Endorsement Implied: Use of the Ad Standards Clearance Services logo does not imply Ad Standards’ endorsement of the advertised products or services.

 

This new logo replaces the pre-existing version (see below). Advertisers should begin to use the new version and phase out the old logo. However, as the logo is being transitioned, both are valid.

 

 

About Ad Standards

Ad Standards’ mission is to ensure advertising in Canada is truthful, fair and accurate. As an independent, nonprofit organization, we administer the Canadian Code of Advertising Standards, which is the principal instrument of responsible and effective advertising self-regulation nationwide. Ad Standards Clearance Services helps advertisers comply with applicable regulations and industry standards. Supported by our members, we enhance legal compliance and ethical advertising practices, and build the public’s confidence in Canadian advertising across all media.

 

About us

LS Consultancy are experts in Marketing and Compliance, and work with a range of firms to assist with improving their documents, processes and systems to mitigate any risk.

 

We provide a cost-effective and timely bespoke copy advice and copy development services to make sure all your advertising and campaigns are compliant, clear and suitable for their purpose.

 

Our range of innovative solutions can be tailored to suit your unique requirements, no matter whether you’re currently working from home, or are continuing to go into the office. Our services can be deployed individually or combined to form a broader solution to release your energies and focus on your clients.

 

Contact us today for a chat or send us an email to find out how we can support you in meeting your current and future challenges with confidence.

 

Explore our full range today.

 

Contact us

 

Why Not Download our FREE guides.

 

Call Us Today on 020 8087 2377 or send us an email.

 

FOLLOW US

Connect with us via social media and drop us a message from there. We’d love to hear from you and discuss how we can help.

 

Facebook | Instagram | LinkedIn | X (formerly Twitter) | YouTube

 

Contact us