Advertising Standards in Canada


INSIGHT
Published
Aug 27th '20
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Advertising Standards Canada (ASC) is the Canadian advertising industry self-regulatory body.

 

The ASC are a non-profit organization governed by a volunteer Board of Directors that includes representation from Canadian advertisers, advertising agencies, media organizations and the public.

 

Types of advertising covered by the ASC Code

The Code applies to advertising of products and services in any Canadian medium. (i.e. radio, TV, newspapers, magazine, billboard, internet, flyers, pamphlets). Please refer to The Canadian Code of Advertising Standards for more information.

 

Types of advertising not covered by the ASC Code

The Code does not apply to:

 

  • packaging, wrappers and labels
  • political and election advertising
  • foreign media (namely media that originate outside Canada and contain the advertising in question) unless the advertiser is a Canadian person or entity

 

About us & how can we help firms?

At LS Consultancy, we provide a cost-effective and timely pre-publication advice to make sure all your advertising and campaigns are compliant, clear and suitable for their purpose.

 

We are experts in Marketing and Compliance, and work with a range of firms to assist with improving their documents, processes and systems to mitigate any risk.

 

Contact us today for a chat or send us an email to find out how we can support you in meeting your current and future challenges with confidence.

 

Explore our full range today.

 

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