Advertising Codes & Regulations.

General

Competion and Consumer Act 2010
The Competition and Consumer Act 2010 (CCA) is the central piece of legislation relevant to Australian advertising, and covers the relationships between suppliers, wholesalers, retailers and customers. Its purpose is to promote fair trading and competition, and provide protections to customers. (Download Fact Sheet)

AANA Code of Ethics
The AANA Code of Ethics is the cornerstone of the advertising self-regulatory system, and is supported by advertisers, media agencies, creative agencies and media owners across Australia. It applies to any medium as per its definition. The Code is supplemented by a number of product-specific codes, and is underpinned by an independent complaints handling system administered by Ad Standards.

Ad Standards & The Community Panel
Ad Standards administers the AANA’s national system of self-regulation, and manages the complaints resolution process. Ad Standards functions as the secretariat for the AdStandards Community Panel and the AdStandards Industry Jury – two independent bodies established to determine consumer and competitor complaints against the AANA Codes.

Product & audience specific codes

Advertising to Children

• AANA Children’s Advertising Code

Alcohol

• ABAC Responsible Alcohol Marketing Code

Automotive

• FCAI Code of Practice for Motor Vehicle Advertising

Environmental Claims

• AANA Environmental Claims Code

Food and Beverages

• AANA Food and Beverages Code
• Australian Food and Grocery Council Initiatives

Healthcare / Therepeutic Goods

• Therepeutic Goods Advertising Code (for all products)
• TGA Advertising Hub
• Medicines Australia Code of Conduct (for prescription medicine)
• GBMA Code of Practice (for generic medicine)
• MTAA Code of Practice (for medical devices)

Wagering & Gambling Advertising

• AdStandards – Gambling advertising overview
• AANA Wagering Code

Channel specific codes

Digital & Social

• Interactive Advertising Bureau (IAB) Standards, Guidelines & Best Practice
• ACA Best Practice Guide – Social Media and Online Commentary Code of Conduct

Influencer Marketing

• AIMCO Code of Practice

Outdoor

• OMA Code of Ethics

Television & Radio

• ACMA Industry Codes of Practice

Data & Privacy

• DVM Law Privacy Fact Sheet (Jan 2020)
• The Privacy Act 1998 (Cwth)
• The Privacy Amendment (Notifiable Data Breaches) Bill 2006
• The Spam Act 2003
• ADMA Code of Practice
• ACCC Digital Platforms Inquiry – Final Report

Trademarks & Copyright

• DVM Law Copyright Fact Sheet (Jan 2020)
• DVM Law – Trademarks and Brands fact sheet (Jan 2020)

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