Advertising rules in Australia


INSIGHT
Published
Sep 7th '20
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Advertising Codes & Regulations.

 

General

 

Competion and Consumer Act 2010
The Competition and Consumer Act 2010 (CCA) is the central piece of legislation relevant to Australian advertising, and covers the relationships between suppliers, wholesalers, retailers and customers. Its purpose is to promote fair trading and competition, and provide protections to customers. (Download Fact Sheet)

 

AANA Code of Ethics
The AANA Code of Ethics is the cornerstone of the advertising self-regulatory system, and is supported by advertisers, media agencies, creative agencies and media owners across Australia. It applies to any medium as per its definition. The Code is supplemented by a number of product-specific codes, and is underpinned by an independent complaints handling system administered by Ad Standards.

 

Ad Standards & The Community Panel
Ad Standards administers the AANA’s national system of self-regulation, and manages the complaints resolution process. Ad Standards functions as the secretariat for the AdStandards Community Panel and the AdStandards Industry Jury – two independent bodies established to determine consumer and competitor complaints against the AANA Codes.

 

Product & audience specific codes

 

Advertising to Children
Alcohol
Automotive
Environmental Claims
Food and Beverages
Healthcare / Therepeutic Goods
Wagering & Gambling Advertising

 

Channel specific codes

 

Digital & Social
Influencer Marketing
Outdoor
Television & Radio

 

Data & Privacy

 

 

Trademarks & Copyright

 

 

How can we help!

At LS Consultancy, we provide a cost-effective and timely pre-publication advice to make sure all your advertising and campaigns are compliant, clear and suitable for their purpose.

 

We are experts in Marketing and Compliance, and work with a range of firms to assist with improving their documents, processes and systems to mitigate any risk.

 

Contact us today for a chat or send us an email to find out how we can support you in meeting your current and future challenges with confidence.

 

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