Ghent University has today launched the Magditonline.be site , a platform with information about the long-term consequences, possible privacy issues and the (self-)regulatory framework of portraying your children on social media.
On Magditonline.be influencers can succinctly find the rights and obligations of themselves and their child based on the current regulations, and the authorities they can turn to if something goes wrong. The platform discusses concerns that parents have – is this allowed online? – and provides tips that help parents to share content responsibly.
The Communication Center and the JEP have provided input in the development of this platform, and of course the necessary attention is also paid to the new Recommendations of the Communication Center regarding influencer marketing and in particular the recognizability of commercial communication!
Indeed, these new recommendations allow the JEP to better control the identification of the commercial relationship between advertiser and influencer, i.e. if there is compensation or the possibility of receiving compensation for the influencer, in exchange for their communication. In addition, the recommended listings to identify the commercial relationship are now more limited and targeted.
Source: JEP – Jury for Ethical Practices in advertising.
Understand the rules on influencer marketing
Whether you are publishing advertising content on others’ platforms, or including promotional content from others on your website and elsewhere, you need to be aware of the influencer guidance.
Did you forgot to #ad? Is your Instagram advertising missing a disclosure message?
Our range of innovative solutions can be tailored to suit your unique requirements, no matter whether you’re currently working from home, or are continuing to go into the office. Our services can be deployed individually or combined to form a broader solution to release your energies and focus on your clients.
Why Not Download our FREE Brochures! Click here.
Call Us Today on 020 8087 2377 or send us an email.
We welcome individual bloggers / Professional Writers / Freelancers to submit high quality contents. Find out more…
You can see our Google reviews here.