Ugent launches website “Magditonline” for influencer parents

May 18th '22

Ghent University has today launched the site , a platform with information about the long-term consequences, possible privacy issues and the (self-)regulatory framework of portraying your children on social media.


On influencers can succinctly find the rights and obligations of themselves and their child based on the current regulations, and the authorities they can turn to if something goes wrong. The platform discusses concerns that parents have – is this allowed online? – and provides tips that help parents to share content responsibly.


The Communication Center and the JEP have provided input in the development of this platform, and of course the necessary attention is also paid to the new Recommendations of the Communication Center regarding influencer marketing and in particular the recognizability of commercial communication!


Indeed, these new recommendations allow the JEP to better control the identification of the commercial relationship between advertiser and influencer, i.e. if there is compensation or the possibility of receiving compensation for the influencer, in exchange for their communication. In addition, the recommended listings to identify the commercial relationship are now more limited and targeted.


Source: JEP – Jury for Ethical Practices in advertising.


Related: Communication center publishes new recommendations on influencer marketing


Understand the rules on influencer marketing

Whether you are publishing advertising content on others’ platforms, or including promotional content from others on your website and elsewhere, you need to be aware of the influencer guidance.


Did you forgot to #ad? Is your Instagram advertising missing a disclosure message?


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