DISCLOSEME – a new EU tool for transparency in influencer marketing


INSIGHT
Published
Sep 1st '23
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JEP (Jury for Ethical Practices in advertising) European umbrella association EASA (European Advertising Standards Alliance) recently launched DiscloseMe , a new tool to easily display the current transparency rules for influencer marketing. The tool is designed to help influencers, content creators and brands quickly find the recommended way to publicize a commercial relationship for the different European countries and languages.

 

More information on the EASA website.

 

As a reminder, for Belgium, the Communication Center published new Recommendations on influencer marketing last year .

 

To access DiscloseMe, click here. The tool will remain available on the EASA website.

 

Source: JEP

 

Did you forgot to #ad? Is your Instagram advertising missing a disclosure message?

 

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