Communication Center put self-regulation in the spotlight with the launch of the JEP Campaign


INSIGHT
Published
Jan 23rd '24
Share
Facebook

This week, the Communications Center is launching an ambitious campaign with the main aim of making the Jury for Ethical Practices in Advertising (JEP) better known to the general public.

 

Young creative talents, active at “Young Dogs”, developed the concept of the campaign. The team of Wouter Vochten & Jarne Deschacht was selected from no fewer than 19 proposals.

 

The campaign makes a link with the name “JEP” in a playful way. She refers consumers to the JEP website, where they can find more detailed information.

 

The purpose of the campaign is not only to remind consumers that they can file complaints with the JEP about campaigns that raise ethical and/or legal questions.

 

The campaign also aims to emphasize the importance of ethics in commercial communications, and a fortiori the crucial role of self-regulation organized in Belgium by the Communications Center through its supervisory body, the JEP. Commercial communication plays an important economic and social role in our society, but this is only possible if it is reliable and responsible.

 

Thanks to the support of all members of the Communication Center, the campaign will be distributed in the coming weeks through various channels, such as television, radio, cinema, magazines, newspapers, online media, Digital Out-of-Home (DOOH), etc.

 

  

 

Video

 

Need A Regulatory Marketing Compliance Consultant? A Bit More About Us

 

About us

LS Consultancy are experts in Marketing and Compliance. We provide a cost-effective and timely bespoke copy advice and copy development services to make sure all your advertising and campaigns are compliant, clear and suitable for their purpose.

 

We also work with a range of firms to assist with improving their documents, processes and systems to mitigate risk.

 

Our range of innovative solutions can be tailored to suit your unique requirements, no matter whether you’re currently working from home, or are continuing to go into the office. Our services can be deployed individually or combined to form a broader solution to release your energies and focus on your clients.

 

Contact us today for a chat or send us an email to find out how we can support you in meeting your current and future challenges with confidence.

 

Explore our full range today.

 

Contact us

 

Why Not Download our FREE Brochures! Click here.

 

Call Us Today on 020 8087 2377 or send us an email.

 

FOLLOW US

Connect with us via social media and drop us a message from there. We’d love to hear from you and discuss how we can help.

 

Facebook | Instagram | LinkedIn | X (formally Twitter) | YouTube

 

Contact us