Communication Center put self-regulation in the spotlight with the launch of the JEP Campaign

Jan 23rd '24

This week, the Communications Center is launching an ambitious campaign with the main aim of making the Jury for Ethical Practices in Advertising (JEP) better known to the general public.


Young creative talents, active at “Young Dogs”, developed the concept of the campaign. The team of Wouter Vochten & Jarne Deschacht was selected from no fewer than 19 proposals.


The campaign makes a link with the name “JEP” in a playful way. She refers consumers to the JEP website, where they can find more detailed information.


The purpose of the campaign is not only to remind consumers that they can file complaints with the JEP about campaigns that raise ethical and/or legal questions.


The campaign also aims to emphasize the importance of ethics in commercial communications, and a fortiori the crucial role of self-regulation organized in Belgium by the Communications Center through its supervisory body, the JEP. Commercial communication plays an important economic and social role in our society, but this is only possible if it is reliable and responsible.


Thanks to the support of all members of the Communication Center, the campaign will be distributed in the coming weeks through various channels, such as television, radio, cinema, magazines, newspapers, online media, Digital Out-of-Home (DOOH), etc.






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