ICO warns organisations to proactively make advertising cookies compliant after positive response to November call to action

Jan 31st '24

By Stephen Almond, Executive Director, Regulatory Risk, at the Information Commissioner’s Office (ICO).


Last November the ICO wrote to 53 of the UK’s top 100 websites, warning that they faced enforcement action if they did not make changes to advertising cookies to comply with data protection law.


The ICO had an overwhelmingly positive response to our call to action. Of the 53 organisations contacted, 38 organisations have changed their cookies banners to be compliant and four have committed to reach compliance within the next month.


Read the full article, here.


Source: ICO


About the ICO

  • The Information Commissioner’s Office (ICO) upholds information rights in the public interest, promoting openness by public bodies and data privacy for individuals.
  • The ICO has specific responsibilities set out in the Data Protection Act 2018 (DPA 2018), the UK General Data Protection Regulation (UK GDPR), the Freedom of Information Act 2000, Environmental Information Regulations 2004, and Privacy and Electronic Communications Regulations 2003.
  • Since 25 May 2018, the ICO has the power to impose fines on data controllers of up to £17.5 million or (if the controller is an undertaking) 4% of global turnover.
  • This fine was issued under the DPA 2018 for an infringement of the UK GDPR. The ICO’s decision will be published on our website in due course.
  • Any fine is paid into the Consolidated Fund, which is the Government’s general bank account at the Bank of England, and is not kept by the ICO. However, the ICO is able to retain a specified amount of such fines each financial year to cover enforcement and litigation costs. The approach we take is audited by the National Audit Office. See How they are funded for more information.
  • To report a concern to the ICO telephone our helpline 0303 123 1113 or go to ico.org.uk/concerns.


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