Tracking the traffic on Gold Standard certified sites

Dec 19th '23

The Internet Advertising Bureau (IAB) has teamed up with Criteo to test the volumes of traffic in the UK on Gold Standard certified sites and domains.


To help support advertisers’ use of Gold Standard certified websites and domains, we have worked with Criteo to measure the volumes of traffic across them in the UK. Download the tables below for details on current traffic rates. This is correct as of December 2023 – the IAB will be updating it at regular intervals.


The Gold Standard is IAB UK’s initiative to improve the digital advertising experience, help compliance with the GDPR and ePrivacy law, tackle ad fraud and financial scam ads, uphold brand safety, and strengthen supply chain transparency. You can find out more the certification here.




Source: IAB UK


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