The Internet Advertising Bureau (IAB UK) has pulled together a handy guide which lays out which training courses, workshops and qualifications are available for you to get to grips with environmental sustainability in the ad industry
AdNetZero Essentials
Format: 5 online interactive learning modules and a multiple-choice exam
Time Commitment: 8 hours
Cost: £60 (subject to membership)
Includes techniques to measure and reduce carbon emissions related to work produced across the advertising process. Recognises how the industry can promote sustainable behaviour change, and how to avoid greenwashing in advertising.
- CPD recognised
- Digital certificate
Change the Brief: Purpose Disruptors
Format: Pre-recorded sessions which deep dive into key issues by category such as food, fashion and energy. Access to peer-to-peer digital community and resource libraries.
Cost: £65-85 (Level 1 / cost per person based on annual membership)
Aimed at agencies, clients and media owners, this learning programme offers insights and expert advice, at a category level, on how to promote more sustainable choices and behaviours in the industry, in line with a zero-carbon world.
Level 1 is divided into 3 sections – Why #ChangeTheBrief –Understand the climate crisis, How to #ChangeTheBrief – Learn how promote sustainable lifestyles, Let’s ChangeTheBrief – Access a growing library of deep dive category talks
Once completed, you can receive membership to the #ChangeTheBrief Alliance and progress to Level 2 – a face to face offering aiming to work with account teams to embed sustainability thinking and apply it to live briefs.
Good Loop: Detox on Demand
Format: Pre recorded video content to watch – register to access
Time Commitment: 3 hours
Cost: Free
Learn how to decarbonise digital advertising and tackle the world of carbon jargon, greenwashing, offsetting. Reveal the current state of play in the industry and how much it is contributing to the climate crisis.
Good Loop: Detox on Demand
Format: Pre recorded video content to watch – register to access
Time Commitment: 3 hours
Cost: Free
Learn how to decarbonise digital advertising and tackle the world of carbon jargon, greenwashing, offsetting. Reveal the current state of play in the industry and how much it is contributing to the climate crisis.
Climate Fresk NGO (France)
Format: Workshop
Time Commitment: 3 hours
Cost: Varies from individual to company
Learn the fundamentals behind climate change and prepare to take action.
Digital Collage (France)
Format: In person workshop but may be delivered virtually
Time Commitment: 4 hours
A collaborative and engaging workshop to understand the impact of digital technologies on the environment.
It focusses on the key solutions to build a more sustainable digital sector. It then encourages participants to discuss on the topic for fruitful debate.
University of Cambridge Institute for Sustainability Leadership
Business Sustainability Management
Format: 8 modules, fully tutored and delivered online. Assessment is continuous and based on a series of practical assignments completed online
Time Commitment: 8-week course, 12-15 hours per week
Cost: £2,200
How to lead and drive sustainability overall (not specifically in relation to the climate) across an organisation.
Designed to address the growing need and prevalence of sustainability practices in business – giving students the tools to pioneer meaningful change throughout organisations.
Modules include Sustainability Challenges and Opportunities, The Business Case and Leadership for Action, Regulatory Environment and International Policy, Production and Consumption, Design, Technology and Planning for Sustainability, Communication and Marketing, Collaboration and Partnerships and Rewiring your Business Approach
- CPD certified
- Digital certificate
- Upon completion of the course, you will gain access to the CISL global alumni network, consisting of more than 30,000 like-minded business leaders around the world
Sustainable Marketing, Media and Creative
Format: 8 modules, fully tutored and delivered online. Assessment is continuous and based on a series of practical assignments completed online
Time Commitment: 8-week course, 8-10 hours per week
Cost: £2,200
Skills and strategies to re-align the purpose of marketing, media and creative to support long-term wellbeing for all people and planet.
Modules include: Reclaim Marketing, Media and Creative, Transition and Transform, Reform Marketing’s Footprint, Rewire Marketing’s Brainprint, Be Boldly Authentic, Lead and Innovate, Move Ambition to Action, Unite for Long-Term Impact
- CPD certified
- Digital certificate
Source: IAB UK
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