The digital advertising industry has a responsibility to be more sustainable in order to minimise its impact on the environment and, with growing momentum, businesses are coming together to work out how to tackle this shared problem.

As a first step, it’s essential that we’re all using the same language within the sustainability space. The Internet Advertising Bureau (IAB UK) has therefore worked with members of our Sustainability Group to lay out definitions for key terms relevant to sustainability and digital advertising – download it below. We will be updating this on a regular basis to incorporate new terms.

The IAB Sustainability Group aims to help our members understand how they can best reduce their carbon emissions and fulfil their environmental commitments. Members collaborate to produce best practice guidance, share the work they have done in this space – such as via Showcase for Change and the Member Vault – and work to create standardisation in a fast-developing ecosystem.

The group is open to all IAB UK members and ideal for team members who take an active role in determining and influencing their company’s climate strategy. Please contact sophia@iabuk.com if you’re interested in joining the group.