Privacy Sandbox: what to expect in 2023

Dec 9th '22

Read the latest updates on how Privacy Sandbox is developing testing and what to expect in 2023.


Privacy Sandbox – which was created by Google for the industry to develop alternative solutions for targeting and measuring once third-party cookies are phased out on Chrome – has outlined plans for expanded testing in 2023. The first half of the year will focus mainly on individual testers optimising their implementations and generating early, directional utility learnings.


The second half of 2023, once the APIs are launched to all Chrome users, will be dedicated to scaled, combined testing to meaningfully measure results for publishers and advertisers. The CMA has recently proposed a framework for such testing that includes evaluating the real-world impact of phasing out third-party cookies.


Writing in a blog post, Joey Trotz, Director of Product for Privacy Sandbox Ecosystems, says: “Wex look forward to working with the CMA and the industry to arrive at a coordinated testing program for the second half of 2023, as we believe it’s a vital step in transitioning to privacy-first approaches to advertising on the web.”


As testing evolves from the current functional testing stage to utility testing in 2023, the Privacy Sandbox team will build on technical documentation with more industry-focused guidance on how the Privacy Sandbox technologies can support advertising use cases.


The Privacy Sandbox team has created public GitHub pages where testers can identify themselves and link to information about their testing plans and learnings. Here are the tester lists for TopicsFLEDGEAttribution Reporting.  Please note, these pages do not reflect all ecosystem testing activity since sharing is strongly encouraged but voluntary. Instructions are included on the pages.


You can find more test results from other partners here:



Source: Internet Advertising Bureau UK (IAB UK)


About us

LS Consultancy are experts in Marketing and Compliance, and work with a range of firms to assist with improving their documents, processes and systems to mitigate any risk.


We provide a cost-effective and timely bespoke copy advice and copy development services to make sure all your advertising and campaigns are compliant, clear and suitable for their purpose.


Our range of innovative solutions can be tailored to suit your unique requirements, no matter whether you’re currently working from home, or are continuing to go into the office. Our services can be deployed individually or combined to form a broader solution to release your energies and focus on your clients.


Contact us today for a chat or send us an email to find out how we can support you in meeting your current and future challenges with confidence.


Explore our full range today.


Contact us


Why Not Download our FREE Brochures! Click here.


Call Us Today on 020 8087 2377 or send us an email.


We welcome individual bloggers / Professional Writers / Freelancers to submit high quality contents. Find out more…


You can see our Google reviews here.



Connect with us via social media and drop us a message from there. We’d love to hear from you and discuss how we can help.


Facebook  Instagram  LinkedIn  Twitter YouTube


Contact us