Party Manifestos: What do we know?

Jun 17th '24

Read IAB UK breakdown of what the Labour and Conservative Party manifestos tell us about policies relating to digital advertising.


We’ve reached the mid-point of the 2024 general election campaign and the main parties have now published their manifestos. As expected, they contain little direct reference to digital advertising, but there are key points that indicate what we might expect from each. Here’s a closer look at what we know…


Labour’s Manifesto    

There isn’t an overt focus on technology in the Labour manifesto, but the underlying message is that more needs to be done to regulate emerging technology and to prioritise online safety. Labour commits to:


  • Implementing the ban on advertising of products high in fat, salt or sugar (HFSS) – as members will know, a ban on online ads for ‘less healthy food and drink’ products has already been introduced into law but the final parts of the process to implement it haven’t yet been completed. Find the latest here
  • Building on the Online Safety Act to bring forward new provisions as quickly as possible. It’s currently unclear where these will be focused but there are references to inappropriate content for children and misogyny. Labour will also explore further online safety measures for social media
  • Introducing a new expanded fraud strategy to tackle the full range of threats from fraud, including online. As part of this, Labour will work with technology companies to stop their platforms being exploited by fraudsters
  • Creating a new Regulatory Innovation Office aimed at speeding up tech regulators’ decision-making, improve accountability and promote innovation
  • Ensuring the safe development and use of AI models by introducing binding regulation on the companies developing the most powerful AI models


The Conservative’s’ Manifesto  

While there is limited detail on digital regulation in the Conservative manifesto, there is a strong focus on digital technology as “a force for good” and a general commitment to regulate it in a way that enables growth, particularly with regard to AI. There are two parts of the manifesto that relate to digital advertising:


  • A renewed commitment to the ban on HFSS advertising, and a pledge to gather new evidence on the impact of ultra-processed food
  • Age verification technologies are singled out as an area needing improvement and there is a commitment to build on existing responsibilities placed on tech providers through the Online Safety Act


IAB members will be updated about developments in the lead up to 4 July. You can find out more about the IAB policy priorities here.


Source: Internet Advertising Bureau (IAB UK)


About the IAB

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 1,200 members from publishers, ad tech providers, agencies and brands. Learn more, here.


About us

LS Consultancy are experts in Marketing and Compliance, and work with a range of firms to assist with improving their documents, processes and systems to mitigate any risk.


We provide a cost-effective and timely bespoke copy advice and copy development services to make sure all your advertising and campaigns are compliant, clear and suitable for their purpose.


Our range of innovative solutions can be tailored to suit your unique requirements, no matter whether you’re currently working from home, or are continuing to go into the office. Our services can be deployed individually or combined to form a broader solution to release your energies and focus on your clients.


Contact us today for a chat or send us an email to find out how we can support you in meeting your current and future challenges with confidence.


Explore our full range today.


Need A Regulatory Marketing Compliance Consultant? A Bit More About Us


Contact us


Why Not Download our FREE Brochures! Click here.


Call Us Today on 020 8087 2377 or send us an email.


We welcome individual bloggers / Professional Writers / Freelancers to submit high quality contents. Find out more…



Connect with us via social media and drop us a message from there. We’d love to hear from you and discuss how we can help.


Facebook | Instagram | LinkedIn | X (formerly Twitter) | YouTube


Contact us