IAB UK on the historic Labour landslide

Jul 5th '24

Following the result of the UK General Election, our Head of Policy & Regulatory Affairs, Christie Dennehy-Neil, shares a statement from the IAB.


The incoming government represents not only a change but a valuable opportunity to take stock and reassess how to address challenges within the online ecosystem. We’re calling on Labour not to automatically pick up where the Conservatives left off when it comes to making policy decisions about further regulation of digital advertising, and to take time to carefully interrogate the evidence and define its priorities. We’re looking forward to working with the new Government and IAB members to continue to evolve the regulatory framework in an evidence-based and proportionate way. It’s in everyone’s interests to strike the right balance between managing the risk of consumer harm and supporting the UK’s digital advertising industry – and the wider digital economy that it drives – to thrive.


Source: Internet Advertising Bureau (IAB UK). Author: Christie Dennehy-Neil – Head of Policy and Regulatory Affairs, IAB UK


Related: To ‘kickstart economic growth’, a Labour Government must work with our industry


About the IAB

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 1,200 members from publishers, ad tech providers, agencies and brands. Learn more, here.


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