IAB UK launches creator marketing guide

Mar 27th '24

Working with the Creator Marketing Group, the Internet Advertising Bureau (IAB UK) has produced a 101 guide on how to effectively engage with influencer-led marketing


Co-created with Buttermilk, Meta, Publicis Media Group, SuperAwesome and TikTok, the guide covers what creator marketing is, how to activate creator marketing campaigns and why the channel should be on brands’ radars.


Commenting on the release of the guide, Connie Hawker, Member Services Manager at IAB UK, said: “Creator marketing has exploded in recent years, transforming the way brands can connect with their audiences, drive brand awareness and ultimately steer purchasing decisions.  …  “There’s a vast array of content creators from which brands can choose to partner with, but it’s crucial to understand how best to seek out relationships that make the most sense for your brand. This guide equips both the experienced and the uninitiated with best practices and actionable insights to activate effective campaigns.”


Download the guide to creator marketing, here.


Source: IAB UK


About the IAB

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 1,200 members from publishers, ad tech providers, agencies and brands. Learn more, here.


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