Greenwashing: regulation of environmental advertising claims

Mar 11th '24

By Brinsley Dresden and Geraint Lloyd-Taylor, Lewis Silkin, with Practical Law Commercial.


This video discusses the rules for making environmental claims in advertising in the UK, and highlights recent regulatory decisions and enforcement activity in this area.


The topics this video covers include:


  • Background to the regulation of environmental advertising in the UK.
  • Greenwashing categories and definitions.
  • Key principles to avoid greenwashing.
  • Developments in the regulation of green claims, including Advertising Standards Authority guidance on misleading omissions and social responsibility.
  • Enforcement activity by the Competition and Markets Authority.


Source: Thomson Reuters


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