Copyright Counseling and Protection


INSIGHT
Published
Apr 13th '24
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Listen to Episode 9 of Venable’s Ad Law Tool Kit Show—”Copyright Counseling and Protection”.

 

Episode 9 of the Ad Law Tool Kit Show, “Copyright Counseling and Protection,” is now available. Listen here, or search for it in your favorite podcast player.

 

Maintaining a robust copyright portfolio is crucial for brand owners. Copyright is a universe almost as big as Marvel’s, covering materials from ad copy to music and social media posts.

 

In this episode, I talk to Venable partner Justin Pierce about how it’s vital to secure ownership rights through agreements, clear third-party content, register copyrights, and have work-for-hire contracts. Staying updated on copyright trends and checking insurance coverage are essential for comprehensive copyright protection.

 

Venable’s Ad Law Tool Kit Show will help you and your organization identify and avoid potentially problematic advertising practices. Over the course of 12 episodes, we examine the increasingly complex regulatory landscape that governs the promotion of goods and services—from negative option marketing to copyright protection and influencer endorsements.

 

If you have specific questions after listening to this episode, don’t hesitate to contact me or Justin to arrange a conversation. And check out more chapters of Venable’s Advertising Law Tool Kit.

 

You can also download the complete Tool Kit or bookmark the link to our e-book for quick access to these industry best practices.

 

And if you haven’t already, be sure to subscribe to this award-winning blog and tune in to our comprehensive webinar series, where our team addresses current events and examines themes and issues important to advertising and marketing. Tune in next week for a conversation between my co-host, Shahin Rothermel, and her guests, Karel Mazanec and Nick Reiter, about “Website Accessibility.”

 

Source: Global Advertising Lawyers Alliance (GALA). By Len Gordon  – Partner at Venable LLP

 

About GALA

GALA is an alliance of lawyers located throughout the world with expertise and experience in advertising, marketing and promotion law. GALA provides a worldwide resource to individuals and corporations interested in answers to questions and solutions to problems involving the complex legal issues affecting advertisers and marketers. GALA, a network of independent law firms, is neither licensed nor authorized to render legal services.

 

Need some promotional advice? If you want to understand more about how to make sure your marketing materials meet ad standards, please click here.

 

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LS Consultancy are experts in Marketing and Compliance, and work with a range of firms to assist with improving their documents, processes and systems to mitigate any risk.

 

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