New screening checks required to approve financial adverts

Sep 13th '23

To help people to make informed decisions to save, invest and borrow with confidence, the Financial Conduct Authority (FCA) is introducing new screening checks for firms that approve financial adverts.


Firms approving financial marketing for unregulated firms will have to demonstrate they have the necessary skills and expertise to approve adverts. Those signing them off must understand the product, to ensure the promotion is accurate and fairly balances risk and reward.


Previously, any firm authorised by the FCA could approve promotions on behalf of firms unregulated by the FCA. This has caused harm, with firms approving adverts for products they don’t understand, as well as adverts that are unclear, unfair or misleading.


Read full article, here.


Source: FCA


You should always consult the FCA’s Handbook or seek advice directly from an expert on financial promotions.


Is your website is falling foul of financial promotions rules?, click here to learn more.


Download: Our Financial Promotion Guide


LS Consultancy is ideally placed to support firms of all sizes and types with this Financial Promotions review.


Need some promotional advice? If you want to understand more about how to make sure your marketing materials meet FCA standards, please click here.


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