How do you ensure your campaign is legal across Europe?

Jun 25th '20

Branded Content Marketing Association (BCMA) has published its latest podcast episode “How Do You Ensure Your Campaign Is Legal Across Europe?” 


In this episode Gordon Glenister, the Global Head of Influencer Marketing at the Branded Content Marketing Association, interviews European Advertising Standards Alliance’s (EASA) Director General Lucas Boudet, discussing advertising standards, artificial intelligence, influencer marketing and problematic Covid ads.


Listen to the full episode here.



Source: EASA


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