Advertising codes


INSIGHT
Published
Mar 7th '22
Share
Facebook

Advertising codes are designed by the local ad ecosystem in consultation with stakeholders. This makes sure they reflect the relevant cultural, business, legal and economic contexts.

 

Codes are updated on a regular basis to make sure that ad standards respond to any new developments in ways and means of advertising.

 

The foundations of all Ad Standards Codes are based on the principles that:

 

  • Advertising is legal, decent, honest and truthful;
  • Ads are prepared with a due sense of social responsibility;
  • Ads conform to the principles of fair competition;
  • Ads don’t impair public confidence in advertising.

 

Depending on national sensibilities and the maturity of the self-regulatory organisation, codes might go into detail on issues such as advertising and children, advertising and the environment, advertising of particular products – like alcohol, food or cosmetics -, or a type of advertising across different media – for example digital.

 

A good reference point is the International Chamber of Commerce (ICC) Consolidated Code of Advertising and Marketing Communications Practice. The ICC code is used as a baseline for many national codes.

 

Source: EASA – European Advertising Standards Alliance

 

About us

LS Consultancy are experts in Marketing and Compliance, and work with a range of firms to assist with improving their documents, processes and systems to mitigate any risk.

 

We provide a cost-effective and timely bespoke copy advice and copy development services to make sure all your advertising and campaigns are compliant, clear and suitable for their purpose.

 

Our range of innovative solutions can be tailored to suit your unique requirements, no matter whether you’re currently working from home, or are continuing to go into the office. Our services can be deployed individually or combined to form a broader solution to release your energies and focus on your clients.

 

Contact us today for a chat or send us an email to find out how we can support you in meeting your current and future challenges with confidence.

 

Explore our full range today.

 

Contact us

 

 

Why Not Download our FREE Brochures! Click here.

 

Call Us Today on 020 8087 2377 or send us an email.

 

We welcome individual bloggers / Professional Writers / Freelancers to submit high quality contents. Find out more…

 

You can see our Google reviews here.