Which Hashtags?

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A hashtag—written with a # symbol—is used to index keywords or topics and allows people to easily follow topics they are interested in.


Using hashtags to categorize posts by keyword

  • People use the hashtag symbol (#) before a relevant keyword or phrase in their post to categorize those posts and help them show more easily in a search.
  • Clicking or tapping on a hashtagged word in any message shows you other posts that include that hashtag.
  • Hashtags can be included anywhere in a post.
  • Hashtagged words that become very popular are often trending topics.

Tips for using hashtags

  • You cannot add spaces or punctuation in a hashtag, or it will not work properly.
  • If you post with a hashtag on a public account, anyone who does a search for that hashtag may find your post.
  • We recommend using no more than 3 hashtags per post as best practice, but you may use as many hashtags in a post as you like.
  • Type a hashtagged keyword in the search bar to discover content based on your interests.


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