Misconceptions around private browsing

Nov 24th '23

Incognito Mode Isn’t Doing What You Think It’s Doing.


Private browsing, for one thing, may be giving holiday shoppers a false sense of privacy.


There is an urban myth that says online shoppers who doggedly search for certain items on the web get tagged by algorithms that then cause them to see higher prices than others shopping for those same items.


The solution for many people: They choose private mode on their web browsers, believing that cloaking their identity can help them get better prices.


Read full article, here.


Source: WSJ


Read: Quick guide to PECR – and the reasons it’s critical for ANY direct marketing company


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