Facial recognition guidelines (2021)

Nov 18th '21

Facial recognition: an infringement of people’s rights?


Facial recognition has rapidly evolved from being a technological novelty to an indispensable reality of our daily lives. Facial recognition technologies are advancing rapidly, and algorithms are becoming more and more powerful. Their uses are varied and numerous, and some may seriously infringe the rights of data subjects, notably as facial recognition is a biometric technology. To prevent such infringements, the Parties to the Convention for the Protection of Individuals with regard to Automatic Processing of Personal Data shall ensure that the development and use of facial recognition respect the right to privacy and the protection of personal data, thereby strengthening human rights and fundamental freedoms.


These guidelines provide a set of reference measures that governments, facial recognition systems developers, manufacturers, service providers and user organisations should apply to ensure that this technology does not adversely affect the human dignity, human rights and fundamental freedoms, including the right to protection of personal data, of any person.


Author(s) : Consultative Committee of the Convention for the protection of individuals with regard to automatic processing of personal data (Convention 108)



Source: Council of Europe


About us

At LS Consultancy, we provide a cost-effective and timely bespoke advertising services  including GDPR support services to make sure all your advertising and campaigns are compliant, clear and suitable for their purpose.


Our range of innovative solutions can be tailored to suit your unique requirements, no matter whether you’re currently working from home, or are continuing to go into the office. Our services can be deployed individually or combined to form a broader solution to release your energies and focus on your clients.


Contact us today for a chat or send us an email to find out how we can support you in meeting your current and future challenges with confidence.


Explore our full range today.


Contact us


Why Not Download our FREE Brochures! Click here.


Call Us Today on 020 8087 2377 or send us an email.