GDPR in Marketing: 7 Strategies to Ensure Compliance

Jan 10th '23

General Data Protection Regulation (GDPR) is a European Union law adopted to protect the privacy of individual’s data. Today, businesses that use online marketing strategies must comply with GDPR to ensure that their customers’ data is protected. This compliance will not only provide better control over user data; it will also boost your brand as a privacy-conscious company!


GDPR compliance is a huge factor for businesses to succeed, as more consumers are becoming conscious of how their data is being used. And consumer trust is an essential part of the growth of any business! The good news is that there are several marketing strategies you can implement to ensure that your business is GDPR-compliant.


1. Get explicit consent from customers before collecting or using their data.

Getting explicit consent means you must obtain clear and affirmative customer agreement before collecting or using their data. This consent must be given in a freely given, specific, and informed manner. In other words, customers should know exactly why you are collecting their data and how you will use it. You should also provide specific information on what your customers can do if they change their minds later on!


Asking for customer consent may seem like a daunting task at first, so here are a few tips to make it easier:


  • Create clear and concise consent forms.
  • Offer customers a way to easily withdraw their consent if they change their minds.
  • Provide customers with an incentive to give their consent – such as a discount or free shipping.


Consent is at the center of the GDPR – and consumer rights.  So make sure you have a detailed consent policy in place before collecting any customer data. This strategy will show your customers that you respect their privacy and that you are taking the necessary steps to protect their data.


2. Keep track of customer consent forms.

Gaining consent is just the first step to ensuring GDPR compliance. You must also keep track of the consent forms that customers fill out! This way, you can easily see which customers have given their consent and for what purpose. Additionally, keeping track of these forms will help you ensure that you are only using customer data for the specific purposes that they have consented to. Keeping track of customer consent is essential for compliance – so make sure you have a system in place!


3. Keep data collection to a minimum.

The GDPR requires businesses to collect only the data that is necessary for the specific purpose it will be used for. That means you shouldn’t collect data just because you can! Instead, you must only gather the information that is genuinely needed.


For example, you are in the restaurant business and want to find a secure way of advertising your restaurant. To do this, you may opt to collect customer data so you can send them emails about your restaurant. But before you collect this data, it’s important to consider if it’s necessary. You should consider if you need to collect email data, or if you can better advertise your restaurant through other marketing strategies. After all, customers may not want to receive emails from you if they haven’t given you consent!


This data minimization strategy has two benefits: it will help you stay compliant with GDPR, and it will also reduce the risk of data breaches. After all, the fewer data you have, the less there is to lose in the event of a security breach!


4. Keep customer data safe with robust security measures.

One of the main goals of GDPR is to protect customer data from being breached, hacked, or otherwise accessed without authorization. This means that businesses must take measures to ensure the security of customer data – both online and offline.


There are several security measures you can take to protect customer data. You can choose to encrypt the data or use secure servers. You may also install strong access control measures. Implementing these strategies will show your customers that you value data protection and that their sensitive data is safe with your business.


5. Allow customers to access, edit, and delete their data.

Under GDPR, customers have the right to access, edit, and delete their data at any time. This means that your business must provide a way for customers to easily view, change, or remove their data from your systems. This strategy shows customers that you are committed to transparency and respect their rights to data privacy. It will also help build trust with your customers – which is essential for any successful business!


6. Keep customer data up-to-date and accurate.

Another key goal of GDPR is to ensure that customer data is accurate and up-to-date. This means that businesses must take measures to ensure that customer data is accurate when it is collected and that it remains accurate over time. To do this, you can implement data verification strategies on your end, while also providing customers with a way to update their data on their own. Taking these steps will show your customers that you are committed to maintaining accurate data – which is essential for both GDPR compliance and consumer confidence.


7. Delete customer data when it is no longer needed.

Under GDPR, businesses must delete customer data when it is no longer needed. This means that you must have a process in place for deleting data that is no longer needed – such as data that is out-of-date or no longer relevant. Deleting customer data when it is no longer needed will help you stay compliant with GDPR and will also reduce the risk of data breaches.


Also, on the business end, you will be able to identify your active customer base and tweak your marketing strategies to better fit your customer demographics! Thus, deleting irrelevant data is like hitting two birds with one stone – you can ensure compliance while also keeping track of your customer base.


Final Word

By following these simple tips, you can be sure that your business is on the right track to GDPR compliance! Implementing these strategies will not only help you complete some of the items on the GDPR checklist, but you will also avoid any potential fines or penalties. Plus, it will also show your customers that you are committed to protecting their privacy. It will provide them with the peace of mind that their data is safe. In today’s digital age, this is a must-have quality for any successful business!


If you’re interested in learning more about GDPR-Compliance, Contact Us.


Related: Make your website GDPR compliant: UK GDPR Principles


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