Getting advertising right can be tricky. Firms must balance their need to communicate a clear business message.

Copy Advice Service

Let your marketing flourish (compliantly!)

Marketing and compliance teams face an incredible challenging climate. Increasingly demanding audiences want personalised experiences, we’re operating in the most regulated environment in history.

 

The good news is, marketing campaigns can be compliant and still flourish. It’s one thing to drop an idea because the client doesn’t like it, it’s quite another to find out the idea they do really like wouldn’t be allowed under various advertising rules.

 

What’s legal one country may not be legal elsewhere, so rest assured that our advice is international.

 

Our copy advice is designed to make your communications more effective and avoid the regulatory pitfalls. If you need a fast and confidential service, pick up the phone for a chat.

 

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Copy Advice Services

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Financial Promotion Advice

 

Financial promotions that fail to adhere to the rules can pose a material risk to all companies.

 

We work with firms to make sure your promotional activity is FCA compliant whilst remaining effective. Your financial promotions (including social media) and website are the public face of your business. As well as your customers they’re visible to the Regulator so it’s essential you ensure they’re compliant – our comprehensive review service can help you ensure just that.

 

We can be retained by authorised and non-authorised firms. This service is particularly useful for firms which do not have the in-house resource to dedicate to the process, particularly if it is not a core service line of the business.

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Bespoke Advertising Advice

 

Adverts or promotions (broadcast and non-broadcast) for non-financial products and broader issues (like taste, decency or social responsibility) fall under the remit of the ASA.

 

Getting an advertisement banned by the ASA can be devastating. We understand the commercial and internal pressures on marketing teams. We work with you to reach your goals by providing assessments and recommendations to help to comply with Advertising Codes across all media which are written and maintain Committees of Advertising Practice.

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Advertising in Europe or internationally?

 

To make sure your ads comply with other jurisdictions, we will work closely with you to ensure global rules and best practices are incorporated.

 

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