Supers problems solved


INSIGHT
Published
Jun 22nd '16
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Great news – Clearcast Duration of Hold calculator is back and better than ever. Check it our here.

 

This is one of the most popular features in their Knowledge Base, the Duration of Hold calculator is there to do exactly what its name suggests: type in the ‘super’ (on screen smallprint) that will be in your ad and find out how long it should be held on screen for. It’s just one of the tools they’ve developed to make getting on air easier. If you deal with supers, then take a look at the height of supers testcard. Also on the technical front, there’s advice on flashing images as well as a whole host of information about how the clearance process works.

 

The new version of the calculator is no longer reliant on Java, meaning it will remain fit for purpose and easy to update as and when required. The calculator is also still available as an iOS app. Search for ‘Clearcast Ltd’ in the app store.

 

Source: Clearcast

 

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