Consumer Duty: ripple effects on the banking sector

May 24th '24

Financial Conduct Authority (FCA) Consumer Duty ripple effects on the banking sector.


Hold onto your hats, folks! The financial world is buzzing with the latest scoop: the introduction of the FCA Consumer Duty regulations. This isn’t just another regulatory update to glance over. Oh no, it’s a game-changer that’s causing quite the stir in the banking sector. But what’s all the fuss about? Well, it’s all about putting the consumer in the driver’s seat, ensuring they receive fairer, clearer, and more suitable services than ever before. So, let’s break it down and see exactly how this new regulation is reshaping the landscape.


Understanding the FCA Consumer Duty

Before we dive into the impacts, let’s get a handle on what FCA Consumer Duty really means. Simply put, it’s a set of guidelines introduced by the FCA aimed at ensuring higher levels of protection for consumers. Banks and financial institutions? They’ve got to step up their game!


 Core elements of the Consumer Duty:

  • Clarity in communication: no more financial gobbledygook!
  • Consumer-friendly services: think services that actually fit what you need, not what they want to sell.
  • Higher standards of care: banks need to be proactive, not reactive in protecting consumer interests.


Impact on the banking sector

With the new rules in place, banks are finding themselves at a turning point. Let’s unpack the major changes and challenges they face:


  1. Product design and distribution
  • Better suitability: products must now be designed to meet the real needs of consumers.
  • Transparent pricing: no hidden fees! Every cost must be justified and clear as day.


  1. Customer service enhancements
  • Upgraded systems: banks are overhauling their customer service platforms to ensure compliance.
  • Enhanced training: staff training programs are in full swing, focusing on consumer protection and ethical standards.


  1. Compliance and monitoring
  • Tighter controls: there’s a significant uptick in monitoring to ensure every process and product aligns with the new duty.
  • Feedback loops: banks are setting up systems to continuously gather and act on consumer feedback.


Challenges and opportunities

Sure, the road to compliance isn’t exactly a walk in the park. Banks are grappling with several challenges but look closely, and you’ll spot some golden opportunities too.



  • Cost of implementation: upgrading systems and training staff doesn’t come cheap.
  • Adjusting to new norms: shifting from a profit-centric to a consumer-centric approach requires a major cultural shift.



  • Building trust: by aligning with FCA Consumer Duty, banks can significantly boost their credibility and consumer trust.
  • Innovative products: there’s room for innovation in creating products that truly meet consumer needs.


Strategies for successful implementation

Alright, how are banks getting on board with these changes? Here are some strategies they’re employing:


  1. Investing in technology: to ensure clarity and compliance, banks are turning to advanced data analytics and ai.
  2. Enhancing consumer engagement: they’re ramping up their engagement efforts through social media and customer outreach programs.
  3. Revising product portfolios: this involves re-evaluating existing products to ensure they meet the new standards.


Consumer Duty:  FAQs

  • What is the FCA Consumer Duty?

It’s a set of regulations aimed at improving the fairness and quality of financial services for consumers.

  • How does it affect the banking sector?

Banks need to adjust their product designs, customer service, and compliance processes to align with the new standards.

  • What are the benefits for consumers?

Consumers can expect more transparent, fair, and suitable banking services.


So, there you have it! The new FCA Consumer Duty is making waves, and while it’s stirring up a challenge, it’s also paving the way for a more consumer-focused banking experience. Banks that embrace these changes and innovate around them are not just complying with regulations—they’re setting themselves up for a future where consumer trust is the real currency. Let’s keep our eyes peeled to see how this all unfolds!


To help you with Consumer Duty – Contact Us today.


LS Consultancy is a Affiliate Member of the Consumer Duty Alliance, which is an independent, ‘not-for-profit’ professional body. It aims to support the personal finance sector in the adoption and implementation of the FCA’s Consumer Duty requirements through the alliance of like-minded individuals and firms.


Call us on +44 (0) 20 8087 2377  or email us.


If you want to get the right advice, quickly, with clear and totally transparent, unshackling yourself from the confines of an antiquated compliance support service, then contact us.


Contact us


About us

LS Consultancy are experts in Marketing and Compliance, and work with a range of firms to mitigate risk.


We also provide a cost-effective and timely bespoke copy advice and copy development services to make sure all your advertising and campaigns are compliant, clear and suitable for their purpose.


Our range of innovative solutions can be tailored to suit your unique requirements, no matter whether you’re currently working from home, or are continuing to go into the office. Our services can be deployed individually or combined to form a broader solution to release your energies and focus on your clients.


Contact us today for a chat or send us an email to find out how we can support you in meeting your current and future challenges with confidence.


Explore our full range today.


Contact us


Why Not Download our FREE guides.


Call Us Today on 020 8087 2377 or send us an email.



Connect with us via social media and drop us a message from there. We’d love to hear from you and discuss how we can help.


Facebook | Instagram | LinkedIn | X (formally Twitter) | YouTube


Contact us