Regulations that affect advertising


INSIGHT
Published
Aug 20th '21
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Advertising to consumers

The Consumer Protection from Unfair Trading Regulations mean you cannot mislead or harass consumers by, for example:

 

  • including false or deceptive messages
  • leaving out important information
  • using aggressive sales techniques

 

Read The consumer protection from unfair trading regulations for the rules on advertising legally.

 

Advertising to businesses

Advertising to businesses is covered by the Business Protection from Misleading Marketing Regulations. As well as being accurate and honest, you must not make misleading comparisons with competitors, that includes:

 

  • using a competitor’s logo or trademark, or something very similar
  • comparing your product with a competitor’s product that’s not the same

 

Download ‘The Business Protection from Misleading Marketing Regulations 2008’ for more detail about the regulations that cover advertising to businesses.

 

Penalties

If you break the regulations, you could be reported to a local Trading Standards office. You could be fined, prosecuted or imprisoned.

 

Source: Competition and Markets Authority (CMA)

 

How can we help

LS Consultancy are experts in Marketing and Compliance, and work with a wide range of firms.

 

We provide a cost-effective and timely bespoke copy advice and copy development services to make sure all your advertising and campaigns are compliant, clear and suitable for their purpose.

 

Our range of innovative solutions can be tailored to suit your unique requirements, no matter whether you’re currently working from home, or are continuing to go into the office. Our services can be deployed individually or combined to form a broader solution to release your energies and focus on your clients.

 

Contact us today for a chat or send us an email to find out how we can support you in meeting your current and future challenges with confidence.

 

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