Episode 14 of CIPR’s engage podcast out now; the rise of spin and celebrity

Nov 13th '23

“I think that the day that Victoria Beckham, when she was asked about her ambition with The Spice Girls, and she said that she wants to be more famous than Persil Automatic, I think that was the beginning of the age where celebrities perceived that their collateral, their presence, could be exploited.” Mark Borkowski, Founder of Borkowski.


The Chartered Institute of Public Relations’ (CIPR) Engage podcast returns with a new episode exploring the rise of spin and the evolution of 1990s celebrity culture and power.


Hosted by Mark Phillimore, a Senior Lecturer on the Master programme in Public Relations at the University of Greenwich, Episode 14 – The Rise of Spin and Celebrity – is the third instalment in the Engage series dedicated to celebrating the CIPR’s 75th anniversary.


This episode explores the commodification of celebrity in the 1990s and how the changing nature of celebrity PR, media relations, and the rise of digital and social media forced PR to adapt and become more nimble, integrated and inventive.


Joining host, Mark Phillimore, for this episode are guests:


  • Mark Borkowski, Founder of Borkowski
  • Rob McGibbon, a celebrity interviewer, journalist and author


The 1990s was a formative era for celebrity culture and this episode examines how PR tactics and media relations rapidly transformed alongside the evolving influence of celebrities and tabloid media. This deep dive is more than just a retrospective analysis of the past; it’s a blueprint for understanding the roots of today’s media and communications landscape and the agility and creativity required of PR practitioners in the digital age. 


Many thanks to our guests, Mark Borkowski and Rob McGibbon, for their invaluable insights in today’s discussion, and a special thanks to our host, Mark Phillimore, for expertly chairing this episode.Debbie West Chart.PR, MCIPR, Chair CIPR Podcast Editorial Board.


Celebrities in the Headlines: Celebrity PR in the 1990s


The CIPR’s Podcast Editorial Board makes significant efforts to feature diverse panels in its episodes. Unforeseen circumstances led to a last-minute withdrawal of a guest, impacting representation on this panel.


Source & image: CIPR


About the CIPR

Founded in 1948, the CIPR is the world’s only Royal Chartered professional body for public relations practitioners with over 10,000 members.


The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).


About us

LS Consultancy are experts in Marketing and Compliance, and work with a range of firms to mitigate any risk.


We provide a cost-effective and timely bespoke copy advice and copy development services to make sure all your advertising and campaigns are compliant, clear and suitable for their purpose. We also provide ESG support for firms who are not meeting critical Environmental, Social, and Governance regulations criteria reduce their ability to attract investment and talent.


Our range of innovative solutions can be tailored to suit your unique requirements, no matter whether you’re currently working from home, or are continuing to go into the office. Our services can be deployed individually or combined to form a broader solution to release your energies and focus on your clients.


Contact us today for a chat or send us an email to find out how we can support you in meeting your current and future challenges with confidence.


Explore our full range today.


Contact us


Why Not Download our FREE Brochures! Click here.


Call Us Today on 020 8087 2377 or send us an email.



Connect with us via social media and drop us a message from there. We’d love to hear from you and discuss how we can help.


Facebook | Instagram | LinkedIn | X (formally Twitter) | YouTube


Contact us