Virtual Advice:AM | Alcohol Advertising

Jul 3rd '23


Tuesday 12th July, 10:00-11:30.


This seminar will give you greater knowledge and understanding of the alcohol rules which in turn will help you to run effective and compliant campaigns.


Experts will use case studies to illustrate where advertisers have fallen foul of the rules, guide delegates through the Advertising Codes and explain how the Advertising Standards Authority (ASA) applies the rules to marketing alcohol.


This seminar will provide you with two CPD hours.


What will be covered?

By attending this virtual training session you will:


  • Receive an overview of the ASA and Committee of Advertising Practice (CAP) system
  • Gain an understanding of the key principles of the alcohol rules, and feel confident applying them
  • Learn about the types of behaviour and imagery that are acceptable to use in alcohol ads
  • Understand which rules aim to protect children and young people from any potential harms
  • Recognise prohibited claims and restrictions
  • Benefit from hearing real-life case studies and examples of ASA rulings
  • Participate in an interactive Q&A session with the ASA and CAP experts


Who should attend?

The training will be of benefit if you:


  • Work for an agency who develop marketing campaigns
  • Work in a legal or compliance function that is responsible for ensuring advertising compliance
  • Work in marketing, communications, advertising, product management, account management or sales.


Essentially this online session will benefit anybody who is involved in commissioning, producing or overseeing marketing communications.


How much does it cost?

When paying online, the cost per delegate is £180 (£150.00 +VAT); we accept all major credit and debit cards.


When paying by invoice, the cost per delegate is £210 (£175.00 +VAT); the additional charge is to cover administrative tasks. If you’re based outside of the UK please pay via invoice.


The price of the training includes access to our eLearning module, An Insiders’ Guide to the ASA and CAP. Delegates will be sent information on how to access this around a week prior to the seminar so that they can get an understanding of the ASA and CAP system before attending.


We offer a 25% off discount for group bookings of four or more delegates. Enter the code “group25” during the booking process to receive the discount.




Source: CAP


Related: Alcohol: Therapeutic claims


About us

LS Consultancy are experts in Marketing and Compliance, and work with a range of firms to assist with improving their documents, processes and systems to mitigate any risk.


We provide a cost-effective and timely bespoke copy advice and copy development services to make sure all your advertising and campaigns are compliant, clear and suitable for their purpose.


Our range of innovative solutions can be tailored to suit your unique requirements, no matter whether you’re currently working from home, or are continuing to go into the office. Our services can be deployed individually or combined to form a broader solution to release your energies and focus on your clients.


Contact us today for a chat or send us an email to find out how we can support you in meeting your current and future challenges with confidence.


Explore our full range today.


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