Updating the ad rules on alcohol


INSIGHT
Published
Jan 21st '21
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The Committee of Advertising Practice (CAP) and Broadcast Committee of Advertising Practice (BCAP) Codes have been updated with minor amendments to the Alcohol rules. These amendments clarify the language used to describe the ABV thresholds at which drinks are subject to the alcohol rules and what strength a ‘low alcohol’ drink is considered to be.

 

Some text from the ‘definitions’ preface to the Alcohol section has been moved into CAP rule 18.9 (BCAP rule 19.10) to aid clarity of understanding.

 

Source: CAP

 

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