Royalty and Ad Regulation

Sep 9th '22

We are deeply saddened by the passing of Her Majesty the Queen.  The date of the Queen’s funeral is yet to be confirmed. While the country grieves for the Royal Family at this trying time, we wanted to highlight a few crucial rules that apply to any marketing pertaining to the Royal Family. Here are three main regulatory principles to be aware of.


  • Avoid featuring the Royal Family without their permission

It could be tempting to include the Queen or King in your advertising as they are very well-known public personas. However, it is very apparent from advertising regulations that no members of the Royal Family should be shown or alluded to in a commercial message without their consent. Incidental references unconnected with the advertised product, or references to material such as a book, article or movie about the Royal Family could potentially be acceptable, but in general, avoid unless you’ve received the Royal seal of approval.


  • Don’t use the Royal Arms/Emblems or refer to a Royal Warrant without authorisation

Marketers are severely discouraged from using the Royal Arms or Emblems or making reference to a Royal Warrant since doing so may be interpreted as an official endorsement. Advertising rules state that any use of the former is prohibited without prior permission from the Lord Chamberlain’s Office, and any reference to the latter should be checked with the Royal Warrant Holders’ Association.


  • Ensure your souvenirs for The Sovereign comply with wider rules

Despite the fact that your souvenirs are royal in origin, they are nevertheless governed by the same advertising laws as everyone else.  In particular, ads should not mislead consumers about the specifics of a product.


It’s also important to note that even though souvenir products are unlikely to be seen as implying royal endorsement on their own, care should be taken to make sure the advertisement doesn’t suggest a product is official memorabilia if it isn’t.  Marketers may wish to consider consulting the Lord Chamberlain’s Office’s website for more specific guidance about what is and what is not permitted by the Crown.


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