Responding to the findings of the GambleAware Final Synthesis Report

Apr 5th '22

Committee for Advertising Practice (CAP) has announced the introduction of tough new rules for gambling ads as part of our commitment to safeguarding young people and vulnerable audiences.


These rules will significantly impact gambling advertisers looking to promote their brands using prominent sports people and celebrities as well as individuals like social media influencers, who are of strong appeal to those under-18.


This should be read in conjunction with:



CAP is also publishing:



See the original consultation from October 2020 for further context. Please note, CAP also published an interim statement in 2021.


Download: Responding to the findings of the GambleAware Final Synthesis Report


Source: CAP


Related: Tough new rules to curb broad appeal of gambling ads and better protect under-18s


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