The influencers listed below are in breach of the Committee of Advertising Practice (CAP) Code for routinely failing to clearly disclose when they are advertising to consumers on their social media channels. The influencers were contacted by the CAP Compliance team and asked to provide an assurance that they would include clear and upfront ad labels in their ads.
Those on this list either failed to provide that assurance in the first instance or subsequently reneged on it and will be subject to a period of enhanced monitoring spot checks. Failure to comply might result in further targeted sanctions such as Advertising Standards Authority paid ad campaigns highlighting the influencer’s continued non-compliance and onwards referral to enforcement partners.
|Influencer name||Social handle||Date added|
|Chloe Ferry||chloegshore1||18 June 2021|
|Chloe Khan||chloe.khan||18 June 2021|
|Jodie Marsh||jodiemarshtv||18 June 2021|
|Lucy Mecklenburgh||lucymeck1||18 June 2021|
For the latest Non-compliant social media influencers, click here.
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