Non-compliant social media influencers


INSIGHT
Published
Sep 30th '21
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The influencers listed below are in breach of the Committee of Advertising Practice (CAP) Code for routinely failing to clearly disclose when they are advertising to consumers on their social media channels. The influencers were contacted by the CAP Compliance team and asked to provide an assurance that they would include clear and upfront ad labels in their ads.

 

Those on this list either failed to provide that assurance in the first instance or subsequently reneged on it and will be subject to a period of enhanced monitoring spot checks. Failure to comply might result in further targeted sanctions such as Advertising Standards Authority paid ad campaigns highlighting the influencer’s continued non-compliance and onwards referral to enforcement partners.

 

Read more about the Influencer monitoring work undertaken by CAP and CAP’s Influencer guidance here.

 

Influencer name Social handle
Georgia May cleanandgleamit

 

Source: CAP

 

 

See all non-compliant social media influencers, click here.

 

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Did you forgot to #ad? Is your Instagram advertising missing a disclosure message? Find out about our influencer marketing services, here.

 

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