The influencers listed below are in breach of the Committee of Advertising Practice (CAP) Code for routinely failing to clearly disclose when they are advertising to consumers on their social media channels. The influencers were contacted by the CAP Compliance team and asked to provide an assurance that they would include clear and upfront ad labels in their ads.
Those on this list either failed to provide that assurance in the first instance or subsequently reneged on it and will be subject to a period of enhanced monitoring spot checks. Failure to comply might result in further targeted sanctions such as Advertising Standards Authority paid ad campaigns highlighting the influencer’s continued non-compliance and onwards referral to enforcement partners.
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See all non-compliant social media influencers, click here.
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