The influencers listed below are in breach of the Committee of Advertising Practice (CAP) Code for routinely failing to clearly disclose when they are advertising to consumers on their social media channels. The influencers were contacted by the CAP Compliance team and asked to provide an assurance that they would include clear and upfront ad labels in their ads.
Those on this list either failed to provide that assurance in the first instance or subsequently reneged on it and will be subject to a period of enhanced monitoring spot checks. Failure to comply might result in further targeted sanctions such as Advertising Standards Authority paid ad campaigns highlighting the influencer’s continued non-compliance and onwards referral to enforcement partners.
Read more about the Influencer monitoring work undertaken by CAP and CAP’s Influencer guidance here.
Non-compliant social media influencers:
| Influencer name | Social handle | Date added |
| Jake Quickenden | jakequickenden | 09-May-22 |
Influencers who were previously listed here, but have since been removed, were adjudged – over the period of enhanced monitoring – to have satisfactorily changed their advertising disclosure practices in conformity with rule 2.1: Marketing communications must be obviously idenfiable as such. The number of influencers who have been removed from the list is currently: 13.
Source: CAP
See all non-compliant social media influencers, click here.
Related:
- ASA escalates sanctions against influencers who repeatedly break the rules
- Non-compliant social media influencers 22 April 2022
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Did you forgot to #ad? Is your Instagram advertising missing a disclosure message? Find out about our influencer marketing services, here.
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