Internet Speed: Download and upload


INSIGHT
Published
Mar 4th '19
Share
Facebook

In light of the ASA’s (Advertising Standards Authority) consumer research findings and public consultation, Committee of Advertising Practice (CAP) announced, on 23 November 2017, that the most commonly used approach to presenting speed claims in broadband ads was likely to mislead consumers. As a result, it is has published new guidance on the advertising of numerical speed claims for residential broadband services, which has been in effect since 23 May 2018. This AOL reflects the current guidance.

 

The principle behind the current guidance, which also applies to mobile data services, is that speed claims must be based on consumers’ actual experience.

 

The guidance is mainly concerned with download speeds, as they feature more frequently in broadband marketing communications, but upload speed claims should also conform to the guidance where relevant.

 

In the past, the ASA has ruled that marketers should explain whether their speed claims relate to upload or download speeds unless those speeds are identical.

 

Source: CAP

 

See: Telecommunications: Overview

 

Note: This advice is given by the CAP Executive about non-broadcast advertising. It does not constitute legal advice. It does not bind CAP, CAP advisory panels or the ASA. CAP’s AdviceOnline entries provide guidance on interpreting the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing.

 

How can we help!

LS Consultancy are experts in Marketing and Compliance, and work with a range of firms to assist with improving their documents, processes and systems to mitigate any risk.

 

We provide a cost-effective and timely bespoke copy advice and copy development services to make sure all your advertising and campaigns are compliant, clear and suitable for their purpose.

 

Our range of innovative solutions can be tailored to suit your unique requirements, no matter whether you’re currently working from home, or are continuing to go into the office. Our services can be deployed individually or combined to form a broader solution to release your energies and focus on your clients.

 

Contact us today for a chat or send us an email to find out how we can support you in meeting your current and future challenges with confidence.

 

Explore our full range today.

 

Contact us

 

 

Why Not Download our FREE Brochures! Click here.

 

Call Us Today on 020 8087 2377 or send us an email.

 

We welcome individual bloggers / Professional Writers / Freelancers to submit high quality contents. Find out more…