This section should be read in conjunction with the entry on Health: Therapies (General).
Radionics assumes an invisible energy field around patients that needs to be restored. Neither Committee of Advertising Practice (CAP) nor the Advertising Standards Authority (ASA) has been provided with evidence to demonstrate the existence of this energy field or the use of radionics to restore it.
Until robust evidence comes to light, marketers should avoid making efficacy claims (including in testimonials) for the therapy.
Guidance on Health Therapies and Evidence QA (Sept 2011)
Source: CAP
Note: This advice is given by the CAP Executive about non-broadcast advertising. It does not constitute legal advice. It does not bind CAP, CAP advisory panels or the ASA. CAP’s AdviceOnline entries provide guidance on interpreting the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing.
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