Financial products and services: Overview


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Published
Nov 4th '22
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Section 14 of the Committee of Advertising Practice (CAP) Code sets out the rules that apply to marketing communications for Financial products and services.

 

CAP has written a number of AdviceOnline articles on the topic of financial products and services. For specific guidance on advertising your financial products, please see the links below.

 

  • General products and services

For information about general financial products and services, including when ads are referred to the FCA, please see Financial products and services: General.

 

  • Insurance

For information about insurance products, including issues such as social irresponsibility or harm and offence, please see Financial products and services: Insurance.

 

  • Cryptoassets

For information about cryptoassets, including the regulation of cryptoassets and what material information needs to be included in ads, please see Financial products and services: Cryptoassets.

 

  • Short term and payday loans

For information about short term and payday loans, including what to avoid in ads for these products, please see Financial products and services: Short term and payday loans.

 

Source: CAP

 

This advice is given by the CAP Executive about non-broadcast advertising. It does not constitute legal advice. It does not bind CAP, CAP advisory panels or the Advertising Standards Authority (ASA).

 

Related:

 

Need some promotional advice? If you want to understand more about how to make sure your marketing materials meet FCA standards, please click here.

 

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