Committee of Advertising Practice (CAP) and Broadcast Committee of Advertising Practice (BCAP) have published a regulatory statement on a change to the rules relating to references to low alcohol products. This change takes effect immediately.
This Regulatory Statement should be read in conjunction with the:
The responses received were as follows:
- Alcohol Change UK
- Alcohol Health Alliance
- British Beer and Pub Association
- Club Soda
- Molson Coors
- Portman Group
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