This module covers how and when the Committee of Advertising Practice (CAP) Code applies to social media. As well as looking at which types of social media posts are likely to be covered by the Code, and why.
IMPORTANT NOTICE: Purchases made after 30 June 2023 will have access to the module(s) until 31 December 2023. If you have any questions please contact firstname.lastname@example.org. Last updated 15 May 2023.
You’ve got followers, but are you followers of the advertising rules? This module covers how and when the CAP Code applies to social media. As well as looking at which types of social media posts are likely to be covered by the Code, and why.
The course is broken down as follows:
- Remit of the Advertising Codes – This section explains how the advertising rules apply to different types of social media communications, including the use of affiliates and user-generated content
- Recognition of advertising – This section covers the important rules for labelling posts on social media and for producing advertorial content
- Promotions and responsible targeting – This section will covers the rules you need to know for running promotions on social media, as well as the rules for advertising age-restricted products
Individually the module costs £54 (inc. VAT) and there are additional savings on the cost per module if you buy five eLearning modules or more. You can find out more about our tiered pricing here.
Visit our CAP eLearning site to get started.
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