Botox – Frequently Asked Questions (FAQs)

Jan 23rd '20

Botulinum toxin is a ‘Prescription-Only Medicine’ (POM), which means there are specific rules on how and where you can advertise services that offer this. As rule 12.12 says:

“Prescription-only medicines or prescription-only medical treatments may not be advertised to the public.”

The recent Enforcement Notice from Committee of Advertising Practice (CAP) has resulted in lots of questions so they’ve shared the answers to some of the ‘Frequently Asked Questions’ here.

Source: CAP

Read: dos and donts of advertising botox

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