CAP’s Copy Advice team can provide pre-publication advice on any non-broadcast ads or campaigns, at any stage – from concepts to imagery and/or copy, or even just an idea or a question. The aim is to help establish any potential issues early and proactively help find solutions.
Under CAP’s commitment to transparency in regulation, they share some information about the work of their Copy Advice team over the past six months.
Enquiries Received & Responded to Within 24-hours
The team responded to a total of 1,636 enquiries in H1 2023 and they responded within 24-hours on 97.7% of occasions (target 90%).
Enquiries by Sector
In terms of the broad sector categories recorded, ‘leisure’ was the most represented sector. This includes gambling as well as entertainment products and services. Far fewer enquiries were received regarding property or telecoms ads.
Top Ten Enquiries by Media Type
The team received a high number of enquiries looking for a view on the acceptability of billboard and poster ads. Online ads, particularly content on a brands’ own website or social media, also made up a significant number of enquiries.
Bespoke Copy Advice is just one facet of CAP’s advice services, and brands, agencies and media also take advantage, in great numbers, of online guidance, training seminars etc.
For more information on CAP’s advice and training services, see here.
Source: CAP
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