Visual Reporting H1 2023 – Bespoke Copy Advice Service

Aug 1st '23

Bespoke Copy Advice is a vital service for advertisers, agencies, media owners and media service providers, who want to check how their prospective non-broadcast ads measure up against the Committee of Advertising Practice (CAP) Code.


CAP’s Copy Advice team can provide pre-publication advice on any non-broadcast ads or campaigns, at any stage – from concepts to imagery and/or copy, or even just an idea or a question. The aim is to help establish any potential issues early and proactively help find solutions.


Under CAP’s commitment to transparency in regulation, they share some information about the work of their Copy Advice team over the past six months.


Enquiries Received & Responded to Within 24-hours

The team responded to a total of 1,636 enquiries in H1 2023 and they responded within 24-hours on 97.7% of occasions (target 90%).



Enquiries by Sector

In terms of the broad sector categories recorded, ‘leisure’ was the most represented sector.  This includes gambling as well as entertainment products and services.  Far fewer enquiries were received regarding property or telecoms ads.



Top Ten Enquiries by Media Type

The team received a high number of enquiries looking for a view on the acceptability of billboard and poster ads.  Online ads, particularly content on a brands’ own website or social media, also made up a significant number of enquiries.



Bespoke Copy Advice is just one facet of CAP’s advice services, and brands, agencies and media also take advantage, in great numbers, of online guidance, training seminars etc.


For more information on CAP’s advice and training services, see here.


Source: CAP


Did you forgot to #ad? Is your Instagram advertising missing a disclosure message?


About us

LS Consultancy provide a cost-effective and timely bespoke copy advice and copy development services to make sure all your advertising and campaigns are compliant, clear and suitable for their purpose.


We are experts in Marketing and Compliance, and work with a range of firms to assist with improving their documents, processes and systems to mitigate any risk.


Our range of innovative solutions can be tailored to suit your unique requirements, no matter whether you’re currently working from home, or are continuing to go into the office. Our services can be deployed individually or combined to form a broader solution to release your energies and focus on your clients.


Contact us today for a chat or send us an email to find out how we can support you in meeting your current and future challenges with confidence.


Explore our full range today.


Need A Regulatory Marketing Compliance Consultant? A Bit More About Us


Contact us


Why Not Download our FREE Brochures! Click here.


Call Us Today on 020 8087 2377 or send us an email.



Connect with us via social media and drop us a message from there. We’d love to hear from you and discuss how we can help.


Facebook | Instagram | LinkedIn | X (formally Twitter) | YouTube


Contact us