Advice for Online Marketplace Sellers


INSIGHT
Published
May 29th '24
Share
Facebook

The UK advertising rules apply to commercial listings from sellers acting as a business on any online marketplace. Private individuals who are selling one-off or ad-hoc second-hand items that, for instance, they no longer need (such as the majority of sellers on sites such as Vinted and Depop) aren’t subject to the advertising rules.

 

If you are a ‘business seller’ you should ensure that all the claims you make about your product or service (including images) are not misleading, harmful, offensive, or irresponsible.

 

This factsheet applies to all business sellers advertising products or services on third-party online marketplaces, such as eBay, Etsy, Amazon and Temu.

 

Download: Advice for Online Marketplace Sellers

 

Source: Committee of Advertising Practice (CAP)

 

About CAP

The CAP is the sister organisation of the ASA and is responsible for writing the Advertising Codes.

 

About us

LS Consultancy are experts in Marketing and Compliance, and work with a range of firms to assist with improving their documents, processes and systems to mitigate any risk.

 

We provide a cost-effective and timely bespoke copy advice and copy development services to make sure all your advertising and campaigns are compliant, clear and suitable for their purpose.

 

Our range of innovative solutions can be tailored to suit your unique requirements, no matter whether you’re currently working from home, or are continuing to go into the office. Our services can be deployed individually or combined to form a broader solution to release your energies and focus on your clients.

 

Contact us today for a chat or send us an email to find out how we can support you in meeting your current and future challenges with confidence.

 

Explore our full range today.

 

Need A Regulatory Marketing Compliance Consultant? A Bit More About Us

 

Contact us

 

Why Not Download our FREE Brochures! Click here.

 

Call Us Today on 020 8087 2377 or send us an email.

 

We welcome individual bloggers / Professional Writers / Freelancers to submit high quality contents. Find out more…

 

FOLLOW US

Connect with us via social media and drop us a message from there. We’d love to hear from you and discuss how we can help.

 

Facebook | Instagram | LinkedIn | X (formally Twitter) | YouTube

 

Contact us