A quick lesson in portraying religion in adverts


INSIGHT
Published
Nov 26th '15
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Over the last few days there has been extensive news coverage of the decision by a media agency, Digital Cinema Media, to prohibit an ad by the Church of England from appearing in some cinemas. The decision has prompted widespread debate on religious advertising with many people voicing an opinion on whether the advert, reciting the Lord’s Prayer, should have been allowed to run.

 

In the lead up to Christmas the Committee of Advertising Practice (CAP) look at the Advertising Standards Authority’s position on this topic.  CAP offer some advice on keeping ads in line with the Code which clearly states that “Marketing communications must not contain anything that is likely to cause serious or widespread offence. Particular care must be taken to avoid causing offence on the grounds of…religion

 

Read the full article here

 

Source: CAP

 

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