Advertising Standards Authority for Ireland (ASAI) guidance note on Recognisability of Marketing Communications can be viewed by clicking here.
There are a number of different types of ads that can appear social media, including affiliate or advertorial ads that have been published by an influencer. This Guidance Note focuses on these social media influencer marketing communications. This Guidance is given by the Executive of the ASAI. It does not bind the Advertising Standards Authority for Ireland nor the ASAI Complaints Committee. The ASAI’s Code of Standards for Advertising and Marketing Communications applies to all commercial marketing communications, regardless of the medium in which they appear. Advertisers seek new opportunities to engage with consumers and in some cases, although material may not resemble traditional marketing communications, because the advertisers have paid for and controlled the content, it will in fact be marketing communications.
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