ASAI Guidance Note – Recognisability of Marketing Communications


INSIGHT
Published
Feb 24th '21
Share
Facebook

Advertising Standards Authority for Ireland (ASAI) guidance note on Recognisability of Marketing Communications can be viewed by clicking here.

 

There are a number of different types of ads that can appear social media, including affiliate or advertorial ads that have been published by an influencer. This Guidance Note focuses on these social media influencer marketing communications. This Guidance is given by the Executive of the ASAI. It does not bind the Advertising Standards Authority for Ireland nor the ASAI Complaints Committee. The ASAI’s Code of Standards for Advertising and Marketing Communications applies to all commercial marketing communications, regardless of the medium in which they appear. Advertisers seek new opportunities to engage with consumers and in some cases, although material may not resemble traditional marketing communications, because the advertisers have paid for and controlled the content, it will in fact be marketing communications.

 

Download: Recognisability of Influencer Marketing Communications.

 

Source: ASAI

 

How can we help?

At LS Consultancy, we offer a number of distinct products and services which can be deployed individually or combined to form a broader solution.

 

When you face business or regulatory challenges, we can provide solutions that are tailor-made to your needs with a view to releasing your energies to focus on your clients.

 

We work both within individual teams and across many departments to offer a complete solution, with a range of cost effective, compliance and marketing solutions including social media which are uniquely suited to supporting firms.

 

Explore our full range today.

 

Contact us

 

FOLLOW US

Connect with us via social media and drop us a message from there. We’d love to hear from you and discuss how we can help.

 

Facebook  Instagram  LinkedIn  Twitter