New Guidance on the use of ‘limitless’, unlimited’ or similar, in marketing Communications


INSIGHT
Published
May 20th '24
Share
Facebook

The Advertisings Standards Authority for Ireland has released new guidance on the use of claims such as ‘unlimited’ or ‘limitless’ or words that claim unlimited use or access to an advertised product or service. 

 

The guidance was created following a review of advertising claims, taking account of submissions by various stakeholders, and taking account of developments in this area.

 

This guidance is effective from 25th April 2024. A six-month lead in will be permitted to allow advertisers time to amend, if necessary, their advertising.

 

Download Guidance

 

Source & image: ASA

 

About the ASAI

The Advertising Standards Authority for Ireland is financed by the advertising industry and committed, in the public interest, to promoting the highest standards of marketing communications that is advertising, promotional marketing and direct marketing. The objective is to ensure that all commercial marketing communications are ‘legal, decent, honest and truthful’.

 

The Code covers commercial marketing communications and sales promotions in all media in Ireland including digital (online banners, websites and social platforms), print, outdoor, radio, TV, leaflets/brochures, and direct marketing.

 

About us

LS Consultancy are experts in Marketing and Compliance, and work with a range of firms to assist with improving their documents, processes and systems to mitigate any risk.

 

We provide a cost-effective and timely bespoke copy advice and copy development services to make sure all your advertising and campaigns are compliant, clear and suitable for their purpose.

 

Our range of innovative solutions can be tailored to suit your unique requirements, no matter whether you’re currently working from home, or are continuing to go into the office. Our services can be deployed individually or combined to form a broader solution to release your energies and focus on your clients.

 

Contact us today for a chat or send us an email to find out how we can support you in meeting your current and future challenges with confidence.

 

Explore our full range today.

 

Contact us

 

Why Not Download our FREE Brochures! Click here.

 

Call Us Today on 020 8087 2377 or send us an email.

 

FOLLOW US

Connect with us via social media and drop us a message from there. We’d love to hear from you and discuss how we can help.

 

Facebook | Instagram | LinkedIn | X (formally Twitter) | YouTube

 

Contact us