ASAI rebrands as Advertising Standards Authority

Mar 21st '24

The Advertising Standards Authority for Ireland is delighted to introduce a new branding and name!


The Advertising Standards Authority (ASA) has been serving the Irish public, government agencies and the advertising industry for over 40 years, and we are delighted to have a fresh new look to bring us into the future of advertising regulation in Ireland for years to come.


The updated name and fresh new look aligns with theirwider strategy to enhance the approach to fostering trust in the advertising landscape and demonstrates the invaluable industry expertise organisation has amassed over the last four decades.


As the media landscape has evolved and utterly transformed over time, the Advertising Standards Authority has continued to remain the most authoritative voice of influence in relation to advertising standards. The new visual identity and shortened name will continue to reaffirm the organisation as the leader in this space.


Established in 1981, the mission of the Advertising Standards Authority is:


  • To protect consumers and the public by setting and enforcing advertising standards, monitoring advertising, and taking action to remove advertising that is harmful, offensive, or misleading.
  • To encourage care and compliance in the advertising industry through a combination of empowerment, enforcement, and education
  • To collaborate with government and key stakeholders to ensure confidence in self-regulation


As the ASA beging this new chapter, they will continue to uphold the highest standards of marketing communications, working with stakeholders to continually position the organisation as an innovative organisation that fosters trust in advertising for all.


Source & image: ASA


About the ASAI

The Advertising Standards Authority for Ireland is financed by the advertising industry and committed, in the public interest, to promoting the highest standards of marketing communications that is advertising, promotional marketing and direct marketing. The objective is to ensure that all commercial marketing communications are ‘legal, decent, honest and truthful’.


The Code covers commercial marketing communications and sales promotions in all media in Ireland including digital (online banners, websites and social platforms), print, outdoor, radio, TV, leaflets/brochures, and direct marketing.


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LS Consultancy are experts in Marketing and Compliance, and work with a range of firms to assist with improving their documents, processes and systems to mitigate any risk.


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