ASAI Misleading Advertising code


INSIGHT
Published
Sep 19th '23
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According to the Advertising Standards Authority for Ireland (ASAI) Misleading Advertising code, where there is limited availability of some or all of the products advertised, apart from indicating that there may be other terms and conditions which apply, advertisers should:

 

  • Not exaggerate the availability of any of those products
  • Be able to demonstrate that there is a reasonable supply or proportion of each of the various products available

 

To see the ASAI full Misleading Advertising code, please visit: www.asai.ie/asaicode/section-4-misleading-advertising

 

#KnowYourCode

 

Source: ASAI

 

About the ASAI

The Advertising Standards Authority for Ireland is financed by the advertising industry and committed, in the public interest, to promoting the highest standards of marketing communications that is advertising, promotional marketing and direct marketing. The objective is to ensure that all commercial marketing communications are ‘legal, decent, honest and truthful’.

 

The Code covers commercial marketing communications and sales promotions in all media in Ireland including digital (online banners, websites and social platforms), print, outdoor, radio, TV, leaflets/brochures, and direct marketing.

 

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