The Advertising Standards Authority (ASA) are delighted with the results from their latest ad campaign which again show them that increased awareness of the ASA leads to increased trust in the ASA and the advertising industry more widely.
The innovative creative for the campaign (for which many thanks go to The Leith Agency) has taken the ASA in a completely new direction compared to campaigns of old.
By partnering with some of Britain’s most iconic and best loved brands, the ASA has been able to create cut through with key messages, raising awareness among the public that they regulate ads in all media, and they’re here if they need them.
Following a successful pilot in Scotland to test the campaign, the ASA were able to roll the campaign out UK-wide from October 2022 to March 2023. Another wave of post campaign research showed the campaign was impressively impactful.
Thanks go to the media owners across the industry for their continued support, to EssenceMediacom, and to ASA brand partners, who generously let them borrow their famous campaign slogans, including Lloyds and Tesco who joined them for the UK roll out.
Among the positive results generated by the campaign, the ASA found those who had seen or heard one of the their ads (versus those who hadn’t) were:
- 257% more likely to recognise the ASA logo
- 53% more likely to know the ASA regulates advertiser’s claims on their own website
- 66% more likely to know the ASA regulate ads on social media sites
- 38% more likely to trust the ASA
- 81% more likely to trust the ad industry
- 56% more likely to trust most ads
So remember, the ASA regulate ads in all media…. oooh yes…… whether you love them, or hate them. When it comes to ads, the ASA is by your side. Because every little helps.
Check out this short video, below, to find out more and see the ads in action.
Source & image: ASA
Did you forgot to #ad? Is your Instagram advertising missing a disclosure message?
Need A Regulatory Marketing Compliance Consultant? A Bit More About Us
About us
LS Consultancy are experts in Marketing and Compliance. We provide a cost-effective and timely bespoke copy advice and copy development services to make sure all your advertising and campaigns are compliant, clear and suitable for their purpose.
We also work with a range of firms to assist with improving their documents, processes and systems to mitigate risk.
Our range of innovative solutions can be tailored to suit your unique requirements, no matter whether you’re currently working from home, or are continuing to go into the office. Our services can be deployed individually or combined to form a broader solution to release your energies and focus on your clients.
Contact us today for a chat or send us an email to find out how we can support you in meeting your current and future challenges with confidence.
Why Not Download our FREE Brochures! Click here.
Call Us Today on 020 8087 2377 or send us an email.
FOLLOW US
Connect with us via social media and drop us a message from there. We’d love to hear from you and discuss how we can help.
Facebook | Instagram | LinkedIn | X (formally Twitter) | YouTube
Contact us